Ils se croyaient les meilleurs Histoire des grandes erreurs de management
"Je crois beaucoup à la nécessité d’avoir de temps en temps de sérieux échecs, disait Antoine Riboud, le fondateur de Danone. Ça fait rebondir et ça permet d’aller plus loin." Les créateurs de start-up américains sont fiers de leurs loupés et les arborent comme des tatouages de guerre. Car un patron, affirmait le baron Bich, l’inventeur heureux du stylo-bille et malheureux du parfum pas cher, ça prend "sept bonnes décisions pour deux mauvaises et une carrément foireuse". Voici l’histoire de ces décisions "foireuses" qu’il eût fallu éviter. Des innovations mort-nées de Bill Gates ou Steve Jobs aux rêves de grandeur de Jean-Marie Messier, de Kodak qui ne croyait pas à la photo numérique à Mamie Nova qui se moquait des grand-mères, de l’échec de Barbie en Chine à celui de Renault en Inde, des performances viciées de Madoff et de Kerviel à l’explosion "programmée" de la navette Challenger, de Danone à Orange, Google ou Volkswagen, cent cinquante erreurs qui ont marqué l’histoire font l’objet d’une enquête minutieuse. Certains cas sont célèbres, d’autres n’ont jamais été regardés de près, tous sont revisités à travers des récits qui fourmillent d’anecdotes et de révélations. Loin d’être un simple catalogue des ratages des dirigeants, Ils se croyaient les meilleurs est un livre de référence en matière de prise de décision. Il analyse les grandes catégories d’échecs et en tire les leçons en matière de stratégie, de marketing ou de gestion de l'humain. Tant il est vrai que le succès n’apprend rien, que les déconvenues seules permettent de progresser, et que les réussites planétaires n’ont jamais été le fait des élèves modèles.
Dans la Google du loup
Google se prend pour Dieu : il veut " augmenter " l'homme et tuer la mort... pour les plus riches. Les autres deviendront les " chimpanzés du futur ". Google considère la vie privée comme une anomalie et la surveillance comme un désagrément inévitable. Google milite pour la viande sans viande et la voiture sans conducteur. Google, champion des paradis fiscaux, exerce un pouvoir totalitaire : celui de faire vivre ou mourir les sites internet qui le concurrencent. Google est le leader de l'intelligence artificielle, qui pourra décréter un jour que l'homme est inutile. De l'implant rétinien à la puce dans le cerveau, des médicaments bioélectroniques aux manipulations de l'ADN, de l'exploitation des données personnelles à la fin de la vie privée puis la disparition de l'homo sapiens... Google-Alphabet prépare sa mutation de l'univers. Qui l'arrêtera ?
The Cultural Cold War
During the Cold War, freedom of expression was vaunted as liberal democracy’s most cherished possession—but such freedom was put in service of a hidden agenda. In The Cultural Cold War, Frances Stonor Saunders reveals the extraordinary efforts of a secret campaign in which some of the most vocal exponents of intellectual freedom in the West were working for or subsidized by the CIA—whether they knew it or not. Called "the most comprehensive account yet of the [CIA’s] activities between 1947 and 1967" by the New York Times, the book presents shocking evidence of the CIA’s undercover program of cultural interventions in Western Europe and at home, drawing together declassified documents and exclusive interviews to expose the CIA’s astonishing campaign to deploy the likes of Hannah Arendt, Isaiah Berlin, Leonard Bernstein, Robert Lowell, George Orwell, and Jackson Pollock as weapons in the Cold War. Translated into ten languages, this classic work—now with a new preface by the author—is "a real contribution to popular understanding of the postwar period" (The Wall Street Journal), and its story of covert cultural efforts to win hearts and minds continues to be relevant today.
How to Win Friends and Influence People
'How to Win Friends and Influence People' is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire genre of self-help and personal success books. With an enduring grasp of human nature, it teaches his readers how to handle people without letting them feel manipulated, how to make people feel important without inspiring resentment, how win people over to your point of view without causing offence, and how to make a friend out of just about anyone. Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. This classic book will turn your relationships around and improve your interactions with everyone in your life. https://play.google.com/store/search?q=%22%22general%20press%22%22&c=books
Capital in the Twenty First Century
The main driver of inequality--returns on capital that exceed the rate of economic growth--is again threatening to generate extreme discontent and undermine democratic values. Thomas Piketty's findings in this ambitious, original, rigorous work will transform debate and set the agenda for the next generation of thought about wealth and inequality.
Understanding Terror Networks
For decades, a new type of terrorism has been quietly gathering ranks in the world. America's ability to remain oblivious to these new movements ended on September 11, 2001. The Islamist fanatics in the global Salafi jihad (the violent, revivalist social movement of which al Qaeda is a part) target the West, but their operations mercilessly slaughter thousands of people of all races and religions throughout the world. Marc Sageman challenges conventional wisdom about terrorism, observing that the key to mounting an effective defense against future attacks is a thorough understanding of the networks that allow these new terrorists to proliferate. Based on intensive study of biographical data on 172 participants in the jihad, Understanding Terror Networks gives us the first social explanation of the global wave of activity. Sageman traces its roots in Egypt, gestation in Afghanistan during the Soviet-Afghan war, exile in the Sudan, and growth of branches worldwide, including detailed accounts of life within the Hamburg and Montreal cells that planned attacks on the United States. U.S. government strategies to combat the jihad are based on the traditional reasons an individual was thought to turn to terrorism: poverty, trauma, madness, and ignorance. Sageman refutes all these notions, showing that, for the vast majority of the mujahedin, social bonds predated ideological commitment, and it was these social networks that inspired alienated young Muslims to join the jihad. These men, isolated from the rest of society, were transformed into fanatics yearning for martyrdom and eager to kill. The tight bonds of family and friendship, paradoxically enhanced by the tenuous links between the cell groups (making it difficult for authorities to trace connections), contributed to the jihad movement's flexibility and longevity. And although Sageman's systematic analysis highlights the crucial role the networks played in the terrorists' success, he states unequivocally that the level of commitment and choice to embrace violence were entirely their own. Understanding Terror Networks combines Sageman's scrutiny of sources, personal acquaintance with Islamic fundamentalists, deep appreciation of history, and effective application of network theory, modeling, and forensic psychology. Sageman's unique research allows him to go beyond available academic studies, which are light on facts, and journalistic narratives, which are devoid of theory. The result is a profound contribution to our understanding of the perpetrators of 9/11 that has practical implications for the war on terror.
What Are Philosophical Systems
This book presents a learned and ingenious attempt to understand the origin and nature of philosophical inquiry. It draws on material from numerous disciplines and from all periods of philosophy and provides challenging arguments on a wide range of topics. The author constructs a hierarchy of ontological claims, beginning with perceptual experience, moving to language and science. He traces subtle and unexpected relations among these and concludes by offering a system for classifying philosophical theories which reveals why they take the form they do and why philosophical dispute is ineradicable. The book offers many fresh insights into such topics as the nature of experience, the nature of language and that of philosophy itself. It will interest a wide range of philosophers, in particular those concerned with categorical schemes, grammar and ontology.
How Great Leaders Think
The proven model that offers powerful and elegant strategies for leaders How Great Leaders Think: the Art of Reframing uses compelling, contemporary examples to show how more complex thinking is the key to better leadership. Leaders who understand what's going on around them see what they need to do to achieve the results they want. Bolman and Deal's influential four-frame model of leadership and organizations—developed in their bestselling book, Reframing Organizations: Artistry Choice and Leadership—offers leaders an accessible guide for understanding four major aspects of organizational life: structure, people, politics, and culture. Tapping into the complexity enables leaders to decode the messy world in which they live, see more options, tell better stories, and find strategies that are more effective. Case examples of leaders like Jeff Bezos at Amazon, Howard Schultz at Starbucks, Tony Hsieh at Zappos, Ursula Burns at Xerox, and the late Steve Jobs at Apple provide concrete lessons that readers can put to use in their own leadership. The book's lessons include: How to use structural tools to organize teams and organizations for better results How to build motivation and morale by aligning organizations and people How to map the terrain and build a power base to navigate the political dynamics in organizations How to develop a leadership story that shapes culture, provides direction, and inspires commitment to excellence
The Ladies Paradise Vizetelly Translation Unabridged
Also known as Au Bonheur des Dames; The Ladies' Delight or The Ladies' Paradise; is the eleventh novel in the Rougon-Macquart series by Émile Zola. The novel is set in the world of the department store, an innovative development in mid-nineteenth century retail sales. Zola models his store after Le Bon Marché, which consolidated under one roof many of the goods hitherto sold in separate shops. In Au Bonheur des Dames, the store is a symbol of capitalism, the modern city and the bourgeois family. It is emblematic of changes in consumer culture, sexual attitudes and class relations taking place at the end of the century. The novel tells the story of Denise Baudu, a 20-year-old woman from Valognes who comes to Paris with her brothers and begins working at the department store Au Bonheur des Dames as a saleswoman. Zola describes the inner workings of the store from the employees' perspective, including the 13-hour workdays, the substandard food and the bare lodgings (for the female staff). Many of the conflicts in the novel spring from the struggles for advancement and the malicious infighting and gossip among the staff. Au Bonheur des Dames is a sequel to "Pot-Bouille". Like its predecessor, Au Bonheur des Dames focuses on Octave Mouret (b. 1840), who at the end of the previous novel married Caroline Hédouin, the owner of a small silk shop. Now a widower, Octave has expanded the business into an international retail powerhouse occupying (at the beginning of the book) most of an entire city block. Au Bonheur des Dames has been made into a number of films, television series and plays.
Silicon Snake Oil
Offers a critical look at the hyperbole surrounding the Internet and the future uses of computer networks, and discusses the false assumptions concerning the true benefits of computers