e Commerce e Marketing eBay

Titre : e Commerce e Marketing eBay
Auteur : Olivier de Wasseige
Éditeur : Edipro
ISBN-13 : 2930287969
Libération : 2007

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Cet ouvrage est un outil pratique à destination des entrepreneurs qui souhaitent se positionner par rapport aux défis des Technologies de l'Information et de la Communication, que ce soit pour démarrer une activité ou développer le business existant. Il s'adresse non seulement aux petites et moyennes entreprises, mais aussi aux grandes. Et à tous ceux qui rêvent de créer leur emploi ou leur entreprise en s'appuyant sur le levier de croissance qu'est l'internet. L'auteur propose une " vue hélicoptère " des notions fondamentales et des bonnes pratiques en matière d'e-commerce et d'e-marketing. Le tout est illustré par de nombreuses présentations de cas d'entreprises "près de chez nous". Les témoignages concrets apportent un éclairage utile sur les possibilités de tirer la quintessence de l'internet ... en restant les pieds sur terre.

EBay s Secrets Revealed

Titre : EBay s Secrets Revealed
Auteur : Dan Blacharski
Éditeur : Atlantic Publishing Company
ISBN-13 : 9780910627863
Libération : 2007

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This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more!

EBay the Smart Way

Titre : EBay the Smart Way
Auteur : Joseph T. Sinclair
Éditeur : AMACOM Div American Mgmt Assn
ISBN-13 : 0814474519
Libération : 2007

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A guide to the online auction house explains how to navigate the eBay Web site, advertise items, place online bets, evaluate buyers and sellers, offer customer services, and build a profitable e-commerce business.

Selling Online 2 0

Titre : Selling Online 2 0
Auteur : Michael R. Miller
Éditeur : Pearson Education
ISBN-13 : 076869051X
Libération : 2009-03-23

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REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do--but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales. Put together a plan to maintain your sales level and profitability--to counteract eBay’s changes Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace Find out if running an eBay Store or selling on Half.com makes sense for your business Learn out how to sell locally on craigslist and other online classifieds sites Discover how to sell fixed-price merchandise on the Amazon marketplace Find out how to launch your own e-commerce website--and promote your online store Learn how to sell products across multiple channels--and manage multichannel conflicts

The Online Millionaire

Titre : The Online Millionaire
Auteur : Amy Joyner
Éditeur : John Wiley & Sons
ISBN-13 : 9780470112205
Libération : 2016-05-03

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This book will show you how to become the next huge online success story "Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. In The Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces. "You'll learn the ins and outs of selling on eBay, Amazon.com, Yahoo!, Overstock.com, and other auction marketplaces. You'll also read about how to use search engines and comparison-shopping sites to attract customers and drive sales. Plus, you'll find out how to go about building your own professional e-commerce store, along with proven ways to make money promoting other companies on your site. "While it is still the 800-pound gorilla of e-commerce, as you'll realize by the timeyou reach the final pages of this book, online entrepreneurs now have many other options to reach buyers beyond eBay. I'll show you exactly how to launch your own multi-channel online marketing empire, regardless of the types of products you sell. You'll discover how each online channel works, what it costs to sell there, how to get started, and what products sell best. "So, let's get started on this journey to creating a thriving online business that can put your company front and center on all of the world's top e-commerce sites." --From the Introduction

Contemporary Research in E marketing

Titre : Contemporary Research in E marketing
Auteur : Sandeep Krishnamurthy
Éditeur : IGI Global
ISBN-13 : 1591408261
Libération : 2006

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Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

eBay For Dummies

Titre : eBay For Dummies
Auteur : Marsha Collier
Éditeur : John Wiley & Sons
ISBN-13 : 9780470535356
Libération : 2009-06-03

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Marsha Collier A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de eBay For Dummies Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Canadian E marketing a Strategic Perspective

Titre : Canadian E marketing a Strategic Perspective
Auteur : Venkatasubramaniam, Ramesh
Éditeur :
ISBN-13 : 0070878579
Libération : 2002-01-01

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Written for students in undergraduate and MBA programs, this text contains comprehensive coverage of Internet marketing concepts from product design through to post-customer care, with a focus on customers and customer relationships. The author presents a strategic and global perspective to understanding online market opportunities and building value through the Internet. It first lays out the scope and magnitude of change forced by the Internet. Marketing opportunities are described next, then a series of chapters presents tools, concepts, strategic insights, and tactics. The book looks at marketing, not in isolation, but as a part of a series of value-adding functions within an organization. It uses current knowledge in marketing, consumer behavior, and strategy to provide frameworks for understanding marketing on the Internet. Important topics given little or no coverage in other books include channel management, B2B e-commerce and security issues, and the Internet as a communication medium and/or a distribution channel.

A Quick Start Guide to Online Selling

Titre : A Quick Start Guide to Online Selling
Auteur : Cresta Norris
Éditeur : Kogan Page Publishers
ISBN-13 : 9780749461607
Libération : 2010-10-03

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Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online are, how to find your niche and how to get going. This easy to follow guide also teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce. Also with essential legal requirements and case studies including how to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick Start Guide is ideal for anyone who wants to make money online. From people with something to sell to entrepreneurs and small business, this book provides the vital practical and sales related information you need to succeed.

Fundraising on eBay

Titre : Fundraising on eBay
Auteur : Greg Holden
Éditeur : McGraw-Hill Osborne Media
ISBN-13 : 0072262486
Libération : 2005-10-26

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There are 1 million registered nonprofits in the U.S., and the sector employs more than 10 million individuals Features success stories from high-profile groups who've raised funds on eBay, such as Oprah's Angel Network