e Commerce e Marketing eBay

Titre : e Commerce e Marketing eBay
Auteur : Olivier de Wasseige
Éditeur : Edipro
ISBN-13 : 2930287969
Libération : 2007

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Cet ouvrage est un outil pratique à destination des entrepreneurs qui souhaitent se positionner par rapport aux défis des Technologies de l'Information et de la Communication, que ce soit pour démarrer une activité ou développer le business existant. Il s'adresse non seulement aux petites et moyennes entreprises, mais aussi aux grandes. Et à tous ceux qui rêvent de créer leur emploi ou leur entreprise en s'appuyant sur le levier de croissance qu'est l'internet. L'auteur propose une " vue hélicoptère " des notions fondamentales et des bonnes pratiques en matière d'e-commerce et d'e-marketing. Le tout est illustré par de nombreuses présentations de cas d'entreprises "près de chez nous". Les témoignages concrets apportent un éclairage utile sur les possibilités de tirer la quintessence de l'internet ... en restant les pieds sur terre.

Contemporary Research in E marketing

Titre : Contemporary Research in E marketing
Auteur : Sandeep Krishnamurthy
Éditeur : IGI Global
ISBN-13 : 1591408261
Libération : 2006

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Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

E commerce marketing

Titre : E commerce marketing
Auteur : BURROW
Éditeur :
ISBN-13 : 0538438096
Libération : 2004-03-11

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Annotated Instructor's Edition includes lesson plans and scheduling suggestions.

A Quick Start Guide to Online Selling

Titre : A Quick Start Guide to Online Selling
Auteur : Cresta Norris
Éditeur : Kogan Page Publishers
ISBN-13 : 9780749461607
Libération : 2010-10-03

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Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online are, how to find your niche and how to get going. This easy to follow guide also teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce. Also with essential legal requirements and case studies including how to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick Start Guide is ideal for anyone who wants to make money online. From people with something to sell to entrepreneurs and small business, this book provides the vital practical and sales related information you need to succeed.

Fundraising on eBay

Titre : Fundraising on eBay
Auteur : Greg Holden
Éditeur : McGraw Hill Professional
ISBN-13 : 9780072264005
Libération : 2005-11-16

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There are 1 million registered nonprofits in the U.S., and the sector employs more than 10 million individuals Features success stories from high-profile groups who’ve raised funds on eBay, such as Oprah’s Angel Network

Canadian E marketing a Strategic Perspective

Titre : Canadian E marketing a Strategic Perspective
Auteur : Venkatasubramaniam, Ramesh
Éditeur :
ISBN-13 : 0070878579
Libération : 2002-01-01

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Written for students in undergraduate and MBA programs, this text contains comprehensive coverage of Internet marketing concepts from product design through to post-customer care, with a focus on customers and customer relationships. The author presents a strategic and global perspective to understanding online market opportunities and building value through the Internet. It first lays out the scope and magnitude of change forced by the Internet. Marketing opportunities are described next, then a series of chapters presents tools, concepts, strategic insights, and tactics. The book looks at marketing, not in isolation, but as a part of a series of value-adding functions within an organization. It uses current knowledge in marketing, consumer behavior, and strategy to provide frameworks for understanding marketing on the Internet. Important topics given little or no coverage in other books include channel management, B2B e-commerce and security issues, and the Internet as a communication medium and/or a distribution channel.

EBay Business at Your Fingertips

Titre : EBay Business at Your Fingertips
Auteur : Kevin W. Boyd
Éditeur : Penguin
ISBN-13 : 1592577946
Libération : 2008

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A practical handbook for aspiring eBay® entrepreneurs explains how to run a successful business on the online auction site, with coverage of all the auction management tools, tips on conducting marketing research, guidelines on how to use PayPal®, and other essential topics. Original.

The 7 Essential Steps to Successful eBay Marketing

Titre : The 7 Essential Steps to Successful eBay Marketing
Auteur : Janelle Elms
Éditeur : McGraw Hill Professional
ISBN-13 : 9780072263961
Libération : 2005-07-07

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In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.

Selling Beyond EBay

Titre : Selling Beyond EBay
Auteur : Greg Holden
Éditeur : AMACOM Div American Mgmt Assn
ISBN-13 : 0814429556
Libération : 2006-01-01

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This guide provides practical tips for ambitious online sellers who are ready to expand their horizons beyond eBay. Holden presents a general overview of the larger online auction scene and explains how to do things like connect with collectors at specialized sites, open an online storefront, or sell merchandise at trade shows.

EBay Powerseller Million Dollar Ideas

Titre : EBay Powerseller Million Dollar Ideas
Auteur : Brad Schepp
Éditeur : McGraw Hill Professional
ISBN-13 : 9780071474801
Libération : 2006

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Profit from the Ground-Breaking Strategies of eBay's Top Sellers and Gain the Competitive Edge Kick your eBay business to the next level with the market-tested methods and advice contained in this unique guide. Packed with examples and insights from over 100 top entrepreneurs, eBay PowerSeller Million Dollar Ideas reveals the creative strategies the eBay elite have used to tower over eBay's cutthroat competition and thrive in the competitive world of e commerce. Learn how to design a successful business blueprint, acquire unique and desirable merchandise, build high-traffic auctions, and target an international customer base. Plus, get valuable, timely information on marketing your goods on non-eBay sites, attracting repeat customers, optimizing shipping charges, and protecting yourself from fraud online. Create a flexible, scalable e-business plan with an eye toward the future Locate low-cost inventory through Google, Craigslist, and trade shows Tailor your business name and URL for maximum impact Develop listings and auctions that generate high traffic Integrate high-impact photos, voice, music, and video clips Evaluate your financial performance using eBay's new Sales Reports and quarterly statements Drive traffic to your listings using eBay's Keyword Program, Google AdWords, Froogle, Google Base, and the blogosphere Increase sales by offering free shipping and return-customer discounts Combat online phishing and pharming scams, counterfeiting, and identity theft Attract international customers with eBay UK, eMarketBytes, and overseas partners